Why being good at one thing…

Common sense would suggest that the only way to build a reputation is to concentrate on doing one thing well. Yet all too often, I hear some speakers and presenters shifting from one area of “expertise” to another depending on what is the flavour of the month.

You’ve seen them I’m sure.

One minute it’s customer engagement, the next differentiation then collaboration and so on. I’m not having a dig at those who re-purpose their speech or presentation to fit the needs of a new audience; but rather certain individuals who try to be “all things to all men”.

Gaining the respect of others for what you do and talk on can take many years of toil and determination. You may agree that nothing comes easily – well nothing worthwhile that is.

Had the privilege of listening to Samantha Wilson of EcoEvents. She was speaking at one of the regular events organised by Helen Moon, founder of EWL Club London.

Samantha is renowned for her consultancy and knowledge in the field of sustainability and compliance. She lectures on the subject and was speaking in the context of delivering sustainable events. Although not a new field of interest, ensuring one’s event deliverables are sustainable and in line with policy recommendations is key – as any event planner would, or should know.

Sam is a great communicator who is passionate about her field and clearly brings great interesting content and value to audiences.

Those in attendance would have gone away from the session knowing a little more about ISO20121, ISO 14001 and other regulatory instruments. Sam, I’m sure, can also talk competently and has a good insight into associated arenas – international venue locations, brand reputation, health & safety and marketing are just a few to mention. But she is best known for being an expert in her particular field.

Many of you are equally expert and deliver great content. Going off beam, or trying brand extension before your main brand is ready could land you in hot water. As an example, if you were introduced to a heart specialist who then became a paediatric surgeon, you may question whether his new field is a paediatric heart surgeon or a generalist paediatric surgeon.

Perhaps we should all consider the old proverb “The cobbler should not go beyond his last” or putting it another way, don’t meddle in things you don’t fully understand.

Tags: Event Host

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