+44 (0) 203 303 3172
+44 (0) 203 303 3172
19th September 2018
Being caught on camera by an event photographer is always challenging as you never know what the outcome is – luckily I’m not an “A” list celeb or politician!
This image below captures me in the middle of my “sixty seconder” where I briefly explain the benefits of my sales transformation consultancy – The Sales Rainmaker – these mini-pitches are commonplace at most business networking groups….some are interesting to listen to, many are not! A sales pitch is part of a sale and the most successful are those who can really stand out and make a positive difference. Ask yourself this question. How many speeches, pitches or presentations do you remember from the last 12 months? Maybe three, four or perhaps none at all. To be an engaging speaker and one where you leave a massive impression on your audience, you have to touch them in some emotional way and motivate them to take action.
Business networking events are all about sales, product offers, financial savings and so on…in some respects there are the modern version of the market stall trader. As a young, and impressionable salesman, my then sales manager, a wonderful man called Tony Butler pulled my leg over an advanced sales training event I was to attend – the venue was Columbia Road Flower Market in London’s East End. Here, I along with a few other wet behind the ears sales guys and girls would learn the rudiments of face-to-face sales. I asked him what I needed to take along with me, he replied “an umbrella”. Then the penny dropped and we laughed. Tony though, did have a point. Any aspiring salesperson will be amazed at how a street trader can hold an audience, persuade, cajole, motivate and finally relieve the punters of their fivers or tenners for the latest genuine leather brief case.
Back to the image. So how much of impression am I making? Well that would be down to what was said and how it was received. The lovely lady on my right seems pensive, or is she a low reactor? She is the brilliant and talented Sue Kent and we spent several minutes chatting afterwards. A most interesting lady. Why some people wish to continue rabbiting on whilst others are talking is beyond me. I find it disrepectful, discourteous and just plain rude. But one finds this everywhere. When I’m in event host mode, there are always those who talk over the speaker, or who wont come to order when asked to do so. All the more reason why one has to be authoritative, confident, relevant and engaging. However, there are those who just will not belt up – maybe stopping your talk and saying “as a courtesy to me and everyone else here can you please stop talking whilst I’m delivering my pitch” That would take some courage to do but why not? The same should apply when people are texting.
Try it. Let me know the outcome.