Cold Calling Tip No. 89 – Update Your Records

London, UK

So the quarterly call from a well-known non terriestrial tv company came in this evening. The caller, probably a bored 19-year old just filling in time before reading Media Studies somewhere, asked “Is Mr ****** still happy with our service?

There was no “how are you this evening” or “apologies for troubling you in the evening” or God forbid they should ask “can you speak for a few moments, or can I call back at another time”? No this was a blunt introduction with little or no regard for the wishes or concerns of the customer. What made matters worse was the fact that the person they asked for hadn’t lived at the property for over three years.

If you’re going to make “customer service calls” have some enthusiasm in what you do and get your facts right.