London, UK
On three occasions this week, I’ve had to be curt with cold callers. All three were obviously calling from somewhere abroad, all three presented themselves with English names like James or Nigel and all commenced their spiel with the usual and deeply patronising “how are you today”? As if they really care – which of course they don’t. Then followed the reason for their call. Unfortunately, their diction and grammar was so poor I couldn’t make out whether they were trying to sell internet services, computer support or pet food. One of these poor souls called me at 10pm last night and as you can imagine I wasn’t too pleased. Part of customer profiling is being sensitive to the culture, environment and needs of your target audience. B-2-C calls at ten o’clock in the evening are a complete No No.
Earlier this year, I posted an article by “The Negotiator” Neville Spiers all about “how are you today”. It’s a funny article but so true and goes hand-in-hand with the post of a few days ago about cold-callers and salesmen who are poorly trained in the art of verbal and telephone communication. Here’s my video on cold-calling shot for the business platform sellingsuccess.tv
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[...] This post was mentioned on Twitter by JeremyJacobs and Theo Spark, Permanent Makeup UK. Permanent Makeup UK said: RT @JeremyJacobs: How Not To Cold Call – Please RT. Tx. | http://tinyurl.com/3a73c8d [...]
[...] piece about the importance of getting commitment during the sales process. This starts with the cold call or referral and by getting an appointment with a prospect (and by the way, a prospect is someone [...]