07.18.07
3 Great Speakers
Think Smart, Sell More took place on July 5th. As Chairman, I had the privilege to introduce two of the best business speakers you’ll ever likely to come across.
Jonathan spoke on advertising and branding and explained how marketeers and advertisers get their message across. He pointed out that the sales acronym, AIDA (Attention Interest Desire Action) is now old hat. AIDS is more appropriate! (Attention Interest Desire Substantiate). Or putting it another way, “desire” for a product or service isn’t enough. Sellers have to substantiate the benefit(s) of their product or service.
Geoff Burch had us in stitches during the afternoon session. His anecdotes and stories about selling, customer service and how the “Americans do business” would have touched many nerves in the audience. His main theme - finding and keeping customers. Then build value and trust with those customers.
Jean-Luc Picard said,
July 21, 2007 at 10:05 am
it all loos like it was a good presentation.
Jeremy Jacobs said,
July 21, 2007 at 10:38 am
It was indeed Jean-Luc. Both Jonathan and Geoff are masters in the art of public-speaking.