07.05.07
On Leadership and Inspiration
Steve Farber makes interesting points about leadership on his blog. He says that “real leaders take us to places we’ve never been before”. This concept is very similar to a number of anecdotes that Geoff Burch highlighted in his extremely funny and inspirational speech at the PERA Innovation Centre earlier today. The gist of Geoff’s talk was about getting customers to say yes and to continue to say yes. If you haven’t heard Geoff speak, then get along and see him. He’s brilliant as are his best-selling books. Check them out at his site.
Another aspect of leadership and inspiration is the ability to come up with new ideas of getting your message across. Jonathan Gabay gave the audience a wonderful insight into the current trends of marketing and advertising. His tips for marketing and advertising:
1. Keep your message clear concise and short
2. Ensure that it triggers the emotions*
* Many years ago when I was in direct sales, we were told that 84% of sales made in the business-to-business arena were “emotional” rather than based on logical reasoning.
Geoff Pay said,
July 7, 2007 at 6:55 pm
Jeremy,
Excellent post