04.04.07

Internet Marketing - What sex is your site?

Posted in Business Development, Internet Marketing, UK at 11:21 pm by Jeremy Jacobs

Last year, a good friend of mine, Gloria Moss of Glamorgan University wrote this post.
As you’ll see, it’s about an article in the Director magazine from February last year. Gloria and her colleague Rod Gunn had compiles a report on how some websites alienated female “surfers” (and no doubt female purchasers) by adopting a male aesthetic design.

One of Gloria’s research papers, “Some men like it black, some women like it pink” can be found here

You may also be interested in this article from the New Scientist

What’s your experience of “male” and “female” design when it comes to websites? Will you re-consider your internet marketing strategy?

Gloria will speaking at the Internet World exhibition at Earl’s Court on Wednesday, May 2nd. Also billed to appear is Internet guru, Loic Le Meur

Photo courtesy of University of Glamorgan

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