03.20.07
7 Top Tips for getting results with your Business Cards
Yesterday evening, I attended a networking event in Central London. After the usual formalities, the networking began and soon afterwards, I was being presented with an array of business cards. Most, in my opinion, were of good quality, some less so. Here’s my 7 top tips for getting results with your business cards.
1. When choosing a new business card, always insist on having a “heavy board”. That’s a minimum of 335 gm2. Mine are 400 gm2. There’s nothing worse than handing over a flimsy card.
2. Ensure you use both sides. Your company name and contact details can be on the front with your strap line or “what you do” on the back. Unless you’re representing a well-known brand, nobody likes “anonymous” cards.
3. If your card has solid colours, either insist on matt/gloss lamination or sealing. Ask a reputable printer (not copy-shop) what’s best.
4. Make sure your name is a larger font size to that of your contact details.
5. Your own photograph (head-shot) will make your card stand out from the rest.
6. Unless you’re in the media, advertising or the music industry don’t use too many colours. Gold, silver or bronze foil can be very effective, as can embossing, but be prepared to pay a significant premium.
7. Never, never, never use a sticker to cover up old information.
James Crow said,
March 22, 2007 at 5:42 pm
Photographs on biz cards look cool
steve said,
March 25, 2007 at 12:02 am
1. Heavy board fine, but not to heavy otherwise a pain to put in yer wallet.
2. NO NO NO NO NO NO NO . Never use both sides of a business card, it looks cheap.
3. If you use a good printer, there will be no problem.
4. Agree totally.
5. NO NO NO NO NO NO. Again, it looks cheap and amatuer.
6. Business cards shouls show your comapny logo/spalsh. Your name and contact details, nothing more. Too many colours look silly. Gold, silver and bronze foil signifies that you respect image over substance.
7. Agreed.
Jeremy Jacobs said,
March 25, 2007 at 3:34 pm
Steve
Bad spelling ain’t to clever either!!
lol
We are going to disagree about the double-sided issue.
Emmanuel M Kombe said,
March 29, 2007 at 8:48 am
The most important thing in a business Cards are, Business name, your name, your detailed contact.
steve said,
March 29, 2007 at 12:51 pm
Damn these fingers of mine…I’ll blame the keyboard rather than the podgy digits.
We will have to disagree about the double sided issue.
I do enjoy reading you r thoughts though, keep it up!
Business Franchises » 7 Top Tips for getting results with your Business Cards said,
March 31, 2007 at 12:21 am
[…] Original post by Jeremy Jacobs and software by Elliott Back […]
Ellee said,
April 6, 2007 at 2:30 pm
I was thinking of having business cards made up with the following words:
Ellee
Click Google, I’m feeling lucky …..
Why not try it and see what happens
Have a happy Easter.