03.15.07
Business tip of the Day from Sir Martin Sorrell
Back in December at CP, I posted a few lines about Sir Martin Sorrell. I had been attending a function where he speaking. He’s in the news again and this quote, attributed to him, is printed in today’s Times Online.
Sir Martin once said: “All research I’ve seen says that editorial publicity is better than paid-for publicity”
photo courtesy of Danwei.org
Bookmark to:
Blandly Urbane said,
March 19, 2007 at 3:14 pm
This strikes me as extremely logical. If I follow, it would seem that editorially is or can be driven by you, but regardless it gets all sorts talking. Free publicity as long as it’s not too nasty it can’t help but do good.