01.20.07

Corporate Video, Corporate Presenter

Posted in Corporate Presenting, Business Development, TV Presenting at 7:56 pm by Jeremy Jacobs

I came across this very interesting article at Todd’s site.

More corporations are realizing the benefits of video… viral or not. Whether video is used to generate sales, recruit new employees or train existing ones, it is becoming a key ingredient in many marketing departments and a critical service offering at both ad and PR agencies.

Check out BusinessWeek’s article “Business Goes Straight to Video” for a quick glimpse into the many uses and results of corporate video.

Some interesting facts and figures from the article include:

1 // The number of U.S. video viewers is expected to surge to 157 million in 2010, from 107.7 million in 2006, according to eMarketer.2 // According to a recent survey conducted by Burst Media, an online media and technology company, 56.3% of online video viewers recall seeing advertisements in content they have watched.3 // U.S. online video ad spending was only 0.6% of total TV ad spending in 2006 and is expected to rise to 3.3% in 2010, eMarketer says.4 // About 77.5% of respondents to the Burst Media survey said ads in online videos are intrusive. Many said they stop watching video content once they encounter an ad. Of that group, 27.9% also said they immediately leave the Web site.

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