London, UK
During a meeting earlier this week, a colleague of mine said “I’m all about giving people successful outcomes”. He went on to say that success is all about working on what you do best. I would describe it as focusing on your innate talents. To some it’s being a great persuader – they tend to be top-flight salespeople. Others have great man-management skills and can get the best out of the people for whom they are responsible.
Last year at Successful Selling, one of the speakers was Andy Bounds, author of The Jelly Effect. His 45-minute keynote was about successful pitches. He almost demanded of the audience that they put their egos in their pockets when pitching an idea or a product. Too many business-people start their pitches of by explaining “about us”. This is an unwise tactic. Prospective clients want to hear about that American radio station. It’s called WIIFM or WHAT’S IN IT FOR ME. Andy also used the term “afters”, or if you like, the short and long-term benefits of buying a product or service. You see selling, like so much in life, is not about you.
jeremy
2010, Business Development, cold calling
sales
London,UK As you know, I’ve been networking for some years now and not exactly being a wallflower, I find it fairly easy to do the “meet and greet” thing at various gatherings. Just the other week, I met up with someone who I hadn’t seen for some years. Her name is Hayley Lehmann and she’s [...]
London, UK There’s an old saying, “manners cost nothing”. Earlier today, I was trying to get through to a Financial Director of a company in the travel business. Since I last called them, there’s been a change of telephone number. After trying four diferent numbers, I finally got through to someone – I made a [...]
I’m now using WordPress 3.0 on this site (version 3.01 is due shortly). What’s been the experience so far on other sites/blogs? Anybody know?
London, UK So on July 27th, 2012 the Olympic Games will commence. This will be the third time London has hosted the games, the last time being in 1948 and I hope the Great Britain & NI. team do as well as they did in Beijing. I wonder what opportunities will exist for announcers, commentators [...]
Successful cold calling can lead to good business opportunities.
London, UK Sometimes the hardest part of cold calling or telephone sales are the opening remarks. Before you create interest by posing a question or making statement, you have to introduce yourself correctly and professionally, then you must establish rapport between you and your prospect. In most cases you’ll be speaking to gatekeeper who tend [...]
London, UK Last year on July 25th, I posted this piece about Louis Bleriot, who became the first man to fly across the Channel in 1909. His plane landed in a meadow close to Dover Castle. Today is also the birthday of top model Iman and Louise Brown, the world’s first “test tube” baby who [...]
London, UK Another one of my sporting heroes has passed away. Alex Higgins died today, aged 61.
Has a bad experience with a product stopped you from buying again from the same manufacturer?
London, UK I’m at my happiest when I’m in front of a camera, behind a microphone or speaking in public somewhere. What makes you happy?
How often do you blog, once a day or once a week? here’s a Women Bloggers Round-Up Haven’t done one of these for a while
London, UK A few months ago I mentioned Alexa ranking in a blog post. Since last year, my Alexa rank (which is just one of the metrics you can use to establish a site’s traffic) has decreased (which is good) from about 1,500,000 to under 300,000. My Google Rank has also improved from 1/10 to [...]
London, UK At one of my “D-I-Y Cold Calling “events last year, I pointed out to the delegates that it’s crucial to use the right words when having a telephone conversation. This is of paramount importance when making cold calls. As we all know, it’s very hard trying to persuade someone to see you, let [...]
The one thing I can’t abide in shops is when you have 15 tills but only 3 are manned.
London, UK Many people have asked me in the past few weeks what’s it like in the Pyrenees where I spent some time last month.This photo gives you a good idea of the type of terrain and views you can expect. As you can tell this was a cold and blustery day but not unusual [...]
Rss Feed
Login
Rss Comments
Recent Comments